Just when I thought, nothing could outdo the million dollar lure, I got another stunner with the $100,000 cigarette pack from BAT International. The leading cigarette brand has unveiled an 18ct white gold pack of Lucky Strike for display at major airports throughout 2006 to boost the iconic design profile of one of its leading cigarette brands. The one-off pack comes studded with a single large diamond and a ruby and the limited-edition packs will be launched for exclusive sale at selected European airports only. So, if you wear most expensive perfume, drink most expensive wine, and love anything and everything that is nothing but expensive then you might would love to treat yourself to this luxury fag!!!