Nandini is the Founder & Managing Editor of Born Rich, one of the biggest luxury websites online. Nandini founded Born Rich in 2005 with an aim to make an exclusive guide for the affluent consumers; the site provides insights into everything from the authentic luxury experiences to the handpicked luxury products in every category, including automobiles, gadgets, and jewelry to the luxury trends analysis into the high-end real estate, collectibles, and auction market. Born Rich is a destination site that curates the good things in life. Nandini has also worked with many luxury brands and luxury magazines to organically integrate and feature their products and services.

With an online experience of over 10+ years, Nandini has single-handedly started Born Rich and contributed to its enormous growth from few thousand readers to around 2 million monthly readership and listed amongst the Top 100 favorite blogs by PCMag. Nandini have been profiled by several magazines and online media sites including Apartment Therapy, Trend Hunter, Gear Diary, Geek Sugar, DailyBlogTips, Performancing and, her articles on Born Rich continue to appear on many online websites, newspapers and magazines; from The Telegraph, The Times, Guardian and Huffington Post to other websites. With Born Rich at the helm, Nandini has also co-founded Instamedia Network.