Absolut Originality
0 0 0
Share
Article

Absolut Originality

Absolut Originality
Absolut. Absolutely perfect.   Continuing its line of work geared towards perfection, Absolut is proud to present Absolut Originality. This limited collection showcases four million individually designed bottles. Each bottle is a unique artwork with a drop of cobalt blue infused into the molten glass production.   Absolut is known for keep interest strictly maintained to original and run-that-by-me-again kind of products. As such, the vodka company has launched the ambitious project of Absolut Originality, following the launch of Absolut Unique.   “Absolut Originality presents our iconic bottle in its most classy form to date,” stated Mathias Westphal, Global Brand Director of Absolut. “We took inspiration from traditional Swedish glass craft, and made it available to the world. When we watched a drop of cobalt sink into the hot glass the first time, we didn’t know what it would look like. But the very first bottle looked amazing, and what started as a playful experiment ended up as four million one-of-a-kind pieces of art.”   The company dropped some cobalt blue into the glass just as the molten glass is fired up at 1 100 degrees Celcius. As the glass cools off, the infusion of blue begins to appear. “The streak of cobalt forms a sophisticated contrast to the crystal clear glass, and the blue colour makes each bottle unmistakenly Absolut. This classy remake celebrates the original thinking that has always been the Absolut creed and pays tribute to the world’s most iconic vodka,” proved Westphal.   There is more good news for Absolut: it has released a series of cocktails that blend perfectly with the notable Gourmet Junk Cocktails. Yummy indeed.   “Our new line of Gourmet Junk Cocktails are fun and unconventional, but at the same time sophisticated and carefully crafted by top mixologists,” explained Miranda Dickson, Director On Trade at Absolut. “Shoestring liquorice, cotton candy and icicles make great garnishes for cocktails, and serving a drink in a plastic bag or a jam jar can be seriously stylish.”   Absolut Message in a Bottle (vodka and liquorice), Absolut Punch Bag (vodka, sherry, triple sec and edible blue flowers), Absolut Pistachio Moustachio (vodka, coffee and pistachio cream), Absolut Royal Packet (vodka, champagne, icicle) and Absolut Cobalt Cloud (vodka, pineapple syrup and vanilla ice cream) are all delicacies people will be raving about.   Check your calendars, since Absolut Originality will be launched in October 2013.   For more information, please visit www.absolut.com/absolutoriginality.    
Share With The World
0 0 0

Facebook Conversation