On February 4, 1862, Don Facundo Bacardi Masso created what was to become the world’s largest privately owned liquor company, Bacardi. Now after 150 years of producing the finest rum of the lot, the company has decided to make its 150th year special by launching the limited edition rum, albeit with a $2,000 price tag. Along with the bottle, there will actually be a series of birthday parties, in major cities across the world which will bring together the company and the major travel retailers in each region, under a common roof for a commemorative evening together, something which stands as the brand’s underline to this day.
Christened Ron Bacardi de Maestros Vintage MMXII (2012), each of these bottles is a real piece of art. Aged in American oak barrels for 20 years, the beverage was then transferred to cognac barrels which are at least 60 years old each. Due to the dual containership of the rum, the blend has unique characteristics perhaps never seen before in premium rums around the world. Then the packaging in which the rum will be sold, are equally artistic as well. Hand blown and housed in special leather casing, these crystal decanters will be holding 500 ml of the coveted beverage, of which 400 pieces will be available for sale across travel retail chains. The special edition rum is known to have 43% alcohol by volume.
After the unveiling, the special parties and airport displays start in several cities around the world. They include Germany, Canada, Asia-Pacific, Latin America and even the Middle East. After that, there will be a worldwide broadcast on the National Geographic Channel, which will showcase the production process inside the Bacardi factories, beginning in March this year. Should grant the lovers of the brand some close insights, into how some of the best beverages in the world are blended, and what quality measures are undertaken for special editions such as this. Talking of special editions from Bacardi, we suggest a glance at the Baron Ortard Fortis Cognac, which also became one of the brand’s best limited edition offerings. After all, 400 awards till date haven’t been the easiest to get.