BMW brings 7-Series Steinway & Sons Piano Limited Edition to China
First shown in late 2010, the 7-Series Steinway & Sons Limited Edition has been now introduced in China. Created by BMW Individual as part of an exclusive partnership with New York-based piano manufacturer Steinway & Sons, the special edition 7er was launched at a special event in China. The 7-Series Steinway & Sons will be available in China in two versions – the V8-powered 740i and the flagship 760i with a 544HP twin-turbocharged V12 – priced at 1,798,000 Yuan ($275,000) and 3,198,000 Yuan ($489,260) respectively. The special edition is available in two color schemes that reflect the contrast between black and white, and are evocative of the piano keyboard.
The body features special paintwork, 20-inch alloy wheels and other inviting details. The gold-colored coachline running throughout the vehicle adds to the overall looks. The interior features high-quality leathers in either black with white linings, or white with black linings, Steinway & Sons logos and a custom audio system. The 7-Series Steinway & Sons will be limited to only 150 units.