Brabus enters to private jet tuning as part of expanding its business
The renowned aftermarket tuning firm Brabus is to extend its services to the customization of private jets after its focus on autos and yachts for over three decades. We have already recognized the tremendous design potential of the German firm in its Brabus iBusiness Mercedes-Benz S600 and a set of other Mercedes models at the 2011 Dubai International Motor Show. Now as part of sprawling its business to new horizons, Brabus has announced its entry into the turning of private jets. Under the business division the Brabus Private Aviation, it will provide services for both the brand-new and the existing executive jets.
Brabus will avail its services to customers from helping them purchase a new aircraft to customizing it to the individual preferences. The firm will deploy its long-year expertise in customizing autos and yachts to private jets. Its handy designers and engineers will convert the jets custom-tailored to the very requirements of clients. Brabus Private Aviation is to primarily concentrate on the new or existing heavy jets such as the Challenger series of aircrafts, Bombardier Global Express and the Dassault Falcon family.
Brabus Private Aviation is to showcase two private jet design lines at the upcoming European Business Aviation Convention & Exhibition (EBACE) 2012 in Geneva, Switzerland. The design lines, titled Elegance and Sportive, will be available for aircraft owners of the Bombardier Global Express since then. Well, both the first designs represent the typical style Brabus has been availing in automotive industry for more than thirty years. Automotive enthusiasts across the world might be familiar with these designs, Brabus says in its press release.
The Elegance is meant for adding to the luxurious aspect of the private jets. The components used for this design include fine leather, Alcantara and wood applications. In case of interior design, Elegance will offer particular focus to an ideal finish of the cabin components to the very last detail. The Sportive design, at its name suggests, stands for bringing an exciting sporty look to the jets. A blend of black and gray leather, carbon fiber and Alcantara will grant the sporty look. This design is largely in inspiration of exclusive sportscars.
Brabus brings the new private air tuning project into life in partnership with three leading firms in the aviation industry. They are; Ruag Aviation, a Munich-based aircraft maintenance and completion firm, PrivatAir, a prominent aircraft operations and management firm with global networks and finally the Happy Design Studio, a famous provider of quality liveries with extraordinary beauty and perfection.
According to Bodo Buschmann, CEO of Brabus, the company’s entry to the customization of aircrafts is actually a rational evolution of its flourishing product portfolio. The company has decided to enter into the new industry with persistent requirements from customers, he adds. Yes, for a while, Brabus has been looking ahead to new markets apart from autos. It has also been tying up with many innovative firms to expand its market presence to a whole new world. We earlier covered its association with Stockinger, maker of high security locks and safes, for adding luxury to the latter’s products.