Brown-Forman turns Jack Daniel’s whisky barrels into works of art for DFS
To commemorate the 50th anniversary of travel retailer DFS, Brown-Forman Duty Free/Travel Retail has come up with a unique idea. Brown-Forman commissioned artists from around the world to turn seven barrels of Jack Daniel’s Tennessee Whisky into amazing works of art. Master Distiller Jeff Arnett personally selected these seven barrels for DFS, and the artists include Mark Sampson & Andy Vella, Bryan Bowie, Dana Tomsa, Imin Yeh, Jeff Roland, Margaret Ho and Sheyna Baig. The barrel art is currently on display at DFS stores at seven airports (Auckland, Singapore, Abu Dhabi, Mumbai, Los Angeles, San Francisco and New York JFK) until September 30, 2010.
Brown-Forman Travel Retail Managing Director Jim Perry said…
DFS was a key player in our recent Jack Daniel’s ‘Buy the Barrel’ programme so we decided to commission a number of up-and-coming artists to take Jack Daniel’s barrels purchased by DFS and turn them into pieces of art. DFS will eventually auction the barrels on their website with the money raised going to their special charity Hand in Hand for Haiti.
Moreover, each barrel contains 240 750ml Jack Daniel’s Single Barrel bottles festooned with a commemorative neck hanger. The auction ends on November 1, with all the proceeds going to Hand in Hand for Haiti.
Via: Mooodie Report