Olympic host city London is as ready as it will ever be. Not only the city had been preparing for the world’s foremost sports competition, but also the marketers and a slew of luxury products have spent years planning for the event, undergoing special Olympic makeovers. With a hope to maximize their brands’ impact during the ongoing London Olympics; California based winery Domaine Chandon has released a limited edition sparkling wine Brut Classic, while the gourmet macaron maker Pierre Hermé is jumping on the London Olympic spirit wagon with its special Olympic box set of 12 macarons in exotic flavors.
The essence of an American summer, the colorful trio of white, blue and red is nicely captured in the striking package of a limited edition Brut Classic bottle from Domaine Chandon that captures the expression of California’s vineyards. Made using méthode traditionnelle, Brut Classic wine goes through second fermentation in the bottle and is made from the traditional champagne varieties of Chardonnay, Pinot Meunier, and Pinot Noir, and blended with 10 - 20 percent reserve wines from previous harvests. The Chandon Brut Classic displays pear and apple flavors and aromas with a hint of spice that leads to a soft, dry finish.
Everyday bubbly and elegant, Chandon’s Brut Classic is also well known for its citrus spices that have been layered over notes of caramel and almond. Speaking about the price, a 750 ml bottle of Chandon Brut Classic retails for $24, and will be available through the summers in the United States.
On the other hand, haute macaron designer Pierre Hermé has released an exclusive Olympic box set of 12 macarons in flavors such as salted-butter caramel, milk chocolate and passion fruit, jasmine flower and jasmine taste. The Hermé Olympic box set, which is only available for online delivery, retails for $33.
Known as one of the most remarkable pastry chefs of this century, Pierre Hermé has also earlier been enlisted by All Nippon Airways to create desserts for its First Class passengers.