Sponsored Video: Cruzan Rum ‘Welcome to the Don’t Hurry’ campaign invites rum fans to embrace the spirit of Cruzan

Andrea Divirgilio / May 24, 2013

Summer holidays are here, and plans to take life ‘easy’ are also perhaps being drawn up. Celebrate it with the official summer drink, Rum! A smoky bottle of rum to sip from your armchair is the perfect way to celebrate your freedom from the hectic life. Cruzan Rum’s latest ‘Welcome to the Don’t Hurry’ campaign is created to virtually transport you to the hypothetical island of ‘Don’t Hurry,’ where every minute lasts 64 seconds. The U.S. Virgin Islands based distillery has imagined this relaxing place to kick back and chill out while you get into a tropical state of mind, and enjoy their rum based cocktails, sip by sip.

With this multi-channel campaign, the Cruzan Rum makers are looking to touch the hearts of busy city dwelling vacationers, who according to them, really need to ‘take it easy’.

Cruzan Rum derives its name from the St.Croix island, which is a part of the U.S. Virgin Islands. Master Distiller Gary Nelthropp and his family have made this island, their home for the last 8 generations. Bound with the theme of taking things easy in life sometimes, they continue to make delectable rum varieties in exotic flavors, and promote them jointly through this current campaign. Interestingly, they also mention that one’s handheld device should only be something in which there can be ice-cubes! For obvious reasons, the cocktails with Cruzan Rum in them will be an obvious choice, much for the good summer vacationers.  Just as Lord Byron quotes, “There’s naught, no doubt, so much the spirit calms as rum and true religion.”

Disclaimer: This post is sponsored by Cruzan Rum via Unruly Media

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