Winning a 2013 BRIT Award will truly be an even more special proposition. As for the 33rd edition of the British Phonographic Industry’s annual pop music awards which will be held on Feb 20th, the world’s wealthiest living artist Damien Hirst who firmly believes that art is more powerful than money, has given an artistic makeover to the BRIT Award trophy with his signature bight, multi-colored polka-dots motif. By doing so, this visionary and controversial British artist who shocked the art world with his unusual works like the dead animal artifacts and medicine cabinet sculptures, actually became the 3rd British creative to put his artistic stamp on the iconic trophy, thus continuing the new tradition of awarding creativity with creativity. As the BRITs, which have been committed to working with the most innovative and original artists who help to inspire the British creatives of the future, got the trophy’s inaugural makeover done by fashion designer Dame Vivienne Westwood who added haute couture flair in 2011, and in 2012 by the legendary pop artist Sir Peter Blake who’s considered by as many as the ‘godfather’ of British Pop art and is best known for his design of the sleeve for the Beatles’ Grammy award winning album Sgt. Pepper’s Lonely Hearts Club Band.
Notably, Damien Hirst who recently collaborated with actresses-turned-CFDA winners The Olsen Twins for world's most expensive Backpack priced at $55K, was honored to design this year’s BRIT Trophy which will be handed over to the exceptional artists during the award ceremony.
Further, Brit Awards chairman described Hirst as one of the most important British artists and even stated that his reimagining of the statue will make winning a 2013 Brit an even more special proposition.
Also, we have earlier seen a lot of Damien Hirst's works including the Limited Edition Vipp trash bin, the limited edition bottles of Somerset Cider Brandy, the Damien Hirst design bikes, the $98M diamond skull 'For the Love of God', and the custom fender guitar, to name a few.