British artist Damien Hirst who is recognized for his $100 million skull and is in news for his outstanding yet controversial artwork has yet again unveiled a colorful piece of art. This time the designer has designed bottle label and a box for a limited edition run of 20-year-old Somerset Cider Brandy.
The bottle design came to an existence since Damien Hirst made a promise to create a bottle for Alice Temperley who is also the daughter of Julian Temperley a distillery owner. On the design of the bottle Mr. Temperley said:
This is a huge gift from him, He is a very good fellow. He did say to Alice 10 years ago that he would do a label. She reminded him at a fashion show…and said that he had better do it.”
Hirst has designed the lable and the box in its usual colorful way. The work is a contemporary spin art which is done with splash of colors on both the label and the box. The bottle that is housed in this colorful box won Protected Geographical Indication (PGI) status from the European Union last month.
The designer bottles are produced in limited number as only 500 such designer bottles are made out of which 10 will be auctioned off for charities and one bottle will be given to Sir Graham Watson of South West Labor MEP for lending his hand in acquiring the bottle a PGI status that defend the status of regional foods and avoid adulterated products.