DC Designs’ Ambierod – Most expensive designed car ever shown at Auto Expo
After designing a Bond car and thousands of other designer car for the style conscious, renowned car designer Dilip Chhabria of DC Designs will officially unveil his super luxury concept car dubbed Ambierod on January 10, 2008 at the Auto Expo in New Delhi. The news in the sir is that the luxury car will be unveiled by Bollywood star Sanjay Dutt. The Ambierod design takes its inspiration from the design of the oldest Ambassador. If it goes into production, it’s expected to come in Rs 4 crore (US $1 million) price range. Ambierod is going to be the most expensive designed car ever been showcased at the Auto Expo. The luxury car is likely to be equipped with an automated instrumental panel backed by satellite navigation system, rear vision camera, three LCD televisions, internet and videoconferencing-enabled flat bed and multi-coloured mood lighting. It’s being hyped as an intelligent, retro-futuristic car that has been designed from the iconic Ambassdor. The looks of the concept roadster are said to be inspired by the American Hotrods and beyond.
Other than the Ambierod, DC Designs will also roll out a sports car under its own brand. The DC sports car range would be christened ‘S’ and will carry a price tag of Rs 25 lakh (US $63,635). The engines, transmission, suspension and the brake system would be sourced from various global manufacturers. The ‘S’ sports car will bear the DNA of a Ferrari or Lamborghini with comparable supercar performance and offer 0-100 kmph in 3.7 seconds. It looks like the custom-design vehicle market is experiencing a speedily escalating boom in India.