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Diane Kruger, face of the new Jaeger-LeCoultre Reverso Lady Ultra Thin

Andrea Divirgilio / January 21, 2011

jaeger lecoultre reverso ultra thin lady

Diane Kruger and Jérôme Lambert, CEO of Jaeger-LeCoultre, officially presented the new Reverso Ultra Thin Lady at the Salon International de la Haute Horlogerie (SIHH) 2011. The star discovered the watch during the design phase in June 2010 when she paid a visit to the Manufacture in the Vallée de Joux, where the Artistic Director Janek Deleskiewicz was fine-tuning the last details. The actress expressed her long attachment with the brand, with the first time being when her mother offered her a Reverso for her 18th birthday. At the SIHH, she said…

I feel more than honored to celebrate the 80th anniversary of the Reverso. For my first at the SIHH, I was proud to reveal the new Grande Reverso Ultra Thin and I invite you to discover this new feminine Reverso.

Initially designed in 1931 for polo playing British colonial army officers, the Reverso soon became a watch icon. From 1931 onward, a feminine model adopted this Art Deco-inspired swivel watch concept and opened the way for a whole new world of aesthetic creativity.

The new Grande Reverso Lady Ultra Thin watch commemorates the 80th birthday of the Reverso. The original timepiece expresses the very essence of the Reverso personality – a marriage of tradition and nobility, an alliance of style and elegance.

Thanks, Marina Shvedova

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