Absolut brings back the Bling-Bling to celebrate DFS’s 50th anniversary
This year, DFS Galleria, one of the world's leading luxury retailers catering to the traveling public, will celebrate its 50th anniversary. To commemorate the occasion, the leading vodka brand Absolut has reintroduced the very illustrious Absolut Bling-Bling gift pack. Available in a limited edition, the gift pack will be available in DFS shops in Singapore, Auckland, Abu Dhabi, Mumbai, San Francisco, New York and Los Angeles in August 2010. Moreover, the award-winning bartender Andres Basile Leon has created a DFS 50th anniversary signature cocktail called The Golden Dazzler, which is based on Absolut vodka and Mumm Champagne.
Winnie Wan, Marketing Director Pernod Ricard Asia Duty Free, said…
Our partnership with DFS has always been crucial to our success in the Asia-Pacific market. You may see this venture as our own very special gift to our cherished longtime partner DFS—and most certainly to our consumers!
Talking about its long partnership with the duty free operator, Absolut said…
For DFS’s 50th anniversary, we have brought back the popular Absolut Bling-Bling gift pack with a brand new, powerful and attractive vibe from the '60s, that golden era of cocktails.
Pernod Ricard Travel Retail is taking cars of the DFS 50th anniversary celebration and the limited-edition Absolut Bling-Bling campaign worldwide.
Via: The Moodie Report
