Rolls-Royce commissions 100 photos to honor Spirit of Ecstasy centenary

Naveen Kumar / May 12 2011

In February this year, a fleet of 100 Rolls-Royce motor cars took to the streets of London to celebrate 100 years of famous Spirit of Ecstasy mascot, which first adorned the Rolls-Royce models in 1911. At that time, we introduced you to some of the most famous Rolls-Royce hood ornaments to date. Now, Rolls-Royce Motor Cars has announced the details of a special art commission in honor of the centenary of the Spirit of Ecstasy.

rankin spirit of ecstasy
rankin spirit of ecstasy

The automaker has commissioned renowned photographer Rankin to capture 100 images inspired by the Spirit of Ecstasy. The Spirit of Ecstasy, the famous figurine in the hood of every Rolls-Royce, depicts a woman leaning forward with arms stretched like a bird’s wings. The first two images in the Rankin: Spirit of Ecstasy collection have been revealed now.

For the collection of 100 images, Rankin draws inspiration from the beauty and sensuality of the feminine form. Rankin's muse is his wife and model Tuuli Shipster. His mages will feature a selection of women of different ages and cultures, evocative of the femininity of the Spirit of Ecstasy. Rankin said…

This is one of the biggest projects I have ever taken on. The images will be a statement about the modern day Rolls-Royce; they will feel fresh, directional and original, while also being beautiful and inspirational.

Rankin: Spirit of Ecstasy will tour across the globe this year. They will present the original portraits at a range of events across the world. Rolls-Royce owners and guests will be invited to a series of exclusive viewings at Rolls-Royce showrooms, with the first one scheduled to take place at Rolls-Royce Motor Cars London on May 10.

Via: AutoWeek/Rolls-Royce

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