Tag Heuer celebrates 150th anniversary with limited-edition celebratory gift box

As Tag Heuer marks its 150th anniversary, the Swiss luxury watchmaker will be launching a limited-edition chest containing a limited-edition Tag Heuer watch, the Grand Carrera Calibre 17 RS2 Chronograph, and the company's first branded phone, the Meridiist. Designed by French master craftsman Fred Pinel, this celebratory gift box will be unveiled at the Baselworld 2010 in Switzerland. Priced at $20,000, the coffer will be limited to just 150 units, each for the number of years the company has existed.

tag heuer coffret 1

Via: Business 24x7