Who wouldn’t buy a $100 Gucci bracelet for a noble cause?
For the fashionistas who are looking for a stylish way to contribute to the earthquake relief efforts in Japan, the Italian fashion and leather goods label Gucci is offering a limited edition $100 charity bracelet, with all the proceeds going to the Japanese Red Cross Society. The leather bracelet has the brand’s iconic horsebit detailing, with a strip of white and red that stands for the colors of the Japanese flag. The one-size-fits-all buckle bracelet carries a sweet message that reads “Gucci loves you.”
The special charity bracelet will start selling in Gucci stores in Japan, the US, Europe and Asia from April 23, 2011. Gucci and its sister brands in the PPR Luxury Group have raised about $3 million so far in donations for the Red Cross since Japan was hit by the earthquake and tsunami.
