It's the consumers who are benefited the most from a new venture resulting from a partnership between two big giants in their own field. They are offered with a great quality product that includes the expertise of both the companies. One such partnership happened between French fashion designing house Courrèges and a well-known mineral water brand Evian to produce a new limited edition water bottle. Courrèges was created in 1961 by André and his muse Coqueline Courrèges.
This limited edition mineral water bottle is set to be launched on 8th September, 2011 at the Jeffrey New York and Colette in Paris. The bottle has been beautifully designed by the fashion house in hot pink and white color with pink symbolic flower on the background of Evian’s iconic glass bottle. The designer also kept an eco-friendly aspect of the bottle in mind i.e. for the first time printing has been done by an organic ink. Not only the bottle, but the packaging of the bottle is also bio-degradable as it is made of 100% recyclable package. The bottle will be available from November in select restaurants and stores.
Evian’s founders Frédéric Torloting and Jacques Bungert partnered with the fashion house Courrèges in January with the plans of expansion of both the brands. This is not for the first time Evian is collaborating with a well-known brand as few days ago the company collaborated with Paul Smith who designed very elegant and colorful bottles for the company.
Earlier, the famous water brand had also launched a limited edition bottle in collaboration with Japanese designer Issey Miyake. The designer created a very classy plane, transparent bottle with a simple colorful flower on the front with a silhouette effect. The natural water maker Evian was also an official sponsor and water supplier to the Wimbledon Championships.
You may also check out the list of world’s most expensive water bottles.