China’s free-spending new rich and swelling class of wealthy consumers are fuelling luxury car market growth in China. Taking China’s luxury market as their prime target, the exotic car makers continues to release the special dragon-edition cars, like the Aston Martin Dragon88, the Prombron Black Dragon China from the armored SUV specialist Dartz and the Rolls Royce Phantom Year of the dragon edition, as an effort to lure the Chinese buyers. Now, to attract its growing clientele in China, Ferrari has rolled out a 458 Italia special-edition, finished with a gold dragon on the hood and gold rims.
20 years ago, a Beijing-based affluent customer made history after ordering a Ferrari 348 TS, the first ever headed for China. Now, Ferrari is celebrating the 20th proud anniversary of its first car sold in the country, by dressing up the powerful 458 Italia for a special China-only edition. Limited to 20 pieces, this special-edition is blinged up in a way you wouldn’t expect from Ferrari; it not only has gold rims, but also boasts a Chinese tattoo as part of its bodywork. The golden dragon on the front bonnet, which is off-set by a special livery stripes of black and gold symbolizing a racing track, will be the very first thing to attract the onlookers.
This Chinese edition 458 Italia features a new ‘Marco Polo Red’ exterior paint in a nod to the Italian explorer who traveled along the legendary Silk Road throughout Asia in the 1200s; this bespoke color was created especially for this car. Further, the Ferrari’s long time symbol, the prancing horse badge and the image of soaring dragon complement each other perfectly as the symbols reflecting both the Chinese culture as well as Ferrari’s innovation. According to Ferrari, the inspiration for the livery stripes came from the traditional 'longma' theme, an old Chinese idiom which means “the vigour and spirit of the legendary dragon-horse.”
The special-edition 458’s interiors also got an exclusive makeover; its cabin is finished with gold embroidery on the headrests, a special-edition plaque in the dashboard, and the Ferrari designers have even used Chinese characters on the start button as well. Technically, this Chinese golden dragon-edition is same as the standard 458 Italia, as it gets its power from the naturally aspirated and powerful 425kW 4.5-liter V8 power-mill, which allows the rider to reach 0 to 100 km/h in a whip of 3.4 seconds. However, its price has yet not been disclosed by the maker.
This special Chinese-edition will be unveiled at the debut of Ferrari’s first ever permanent brand outside of Maranello at the Italia Center of Shanghai World Expo Park. Covering a total of 900 sq. mt area, the Ferrari exhibition will last for three years, and will also feature Maranello Museum's some of the best collection.