The end of 2011 and 2012 till date, Glenfiddich has made the headlines for its premier whisky edition, the Janet Sheed Roberts Reserve, dedicated to the 110-year old granddaughter of the founder of William Grant & Sons distillery. But not all of what they have offered relates to celebrating a luxurious lifestyle. They seem to divert attention to charitable causes too, just like 'Glenfiddich for Haiti victims’ special edition bottle. With the same pioneering spirit, they are now working for the Walking with the Wounded Everest 2012 expedition, which is about a fundraising challenge for the wounded personnel of the defense forces. The event will 4 adventure mountaineers teaming up with 2 wounded defense personnel, and a guide to climb the greatest known peaks of Mount Everest. This event will also have what will eventually become the world’s highest held whisky tasting event, at the one of the mountain’s base camps.
For those who love the mountains, there will be very little that can be associated with the kind of experience Glenfiddich will entail 4 lucky people, with 1 each from England, Scotland, Wales, and Northern Ireland. Accompanied by a fully trained guide and 2 wounded defense service personnel, one would see the very pinnacles of the earth’s mountain peaks, which boast of scenery far more interesting than anything else. One of the stars of the trip would be Manindra Rai, a Gurkha who was injured in Afghanistan during the epic war there.
To ensure that the journey is an enjoyable one, each of the climbers will be given a handcrafted leather bag with all necessary equipment and emergency supplies. But that will only come to use, after the whisky tasting and nosing event which will take place at the base camp. The event will actually be the highest placed whisky tasting event in the world, several thousand feet above sea level. Other than experiencing the finest single malts in the world, it will further raise funds towards the cuase of placing the wounded personnel atop the world’s highest peaks. After all, the pioneering spirit is about achieving truly great ‘heights’ in life.