Though the luxury lifestyle imbibing celebs and other folks with fat pockets won’t perhaps keep de-forestation and eco-friendly products on top of their wish list, but it seems that Gucci is committed to changing that for good. Though previously they have done all that is needed to get featured in the list of most expensive bags, the Italian leather goods house has been devoted to the lifestyle collection using natural bamboo, including the bamboo bags and bamboo watch. This year too Gucci seems to be taking kindly to nature with their range of eco-friendly and zero-deforestation oriented bags in its 2013 collection. The inspiration for this bag range comes from the recent concerns out deforestation in Brazil, and to gain the faith of its target elite, each bag comes with a ‘Gucci passport’, which details the history of the production process for these bags.
Since the fashion and lifestyle industry is obsessed with authentic leather for many of its products, there were reports and a targeted campaign by Green Peace, as large forest areas were being deforested for cattle and animal grazing, so that they can be later used to produce leather.
However, Gucci has taken it on them to be more eco-conscious and thus produced leather from their selected ranch, without deforesting any of the limited areas near Amazonia forests.
Like Frida Giannini, Gucci's Creative Director, has said mentioned recently, most of Gucci’s customer’s are now showing a firm commitment to eco-friendly and more ‘responsible’ methods of making products. It is with this commitment, which they associated with the ‘Green Carpet Challenge’, and as Livia Forth, the designer for this collection quotes, "This is a breakthrough moment for sustainable style.” She took the additional burden of working with the National Wildlife Federation (NWF) just to ensure that these leather bags abide by the principles of ‘zero-deforestation’.
These bags are available in 3 distinct styles called ‘Tote’, ‘Jackie’, and ‘Hobo’. They are stated to go on sale in some of the selected stores across the United States.
With the growing trend of eco-friendly fashion, one can obviously look at related products like Hugo Franca’s eco-friendly furniture, where style and sustainability are served on a common platter. Celebrities like Hillary Swank, Jennifer Connelly, and Jessica Chastain could do their part by taking up these products, as they have in the past, associated themselves with Gucci from time to time.