Hasselblad plans to launch $6,500 Italian-designed luxurious Mirrorless camera ‘Lunar’
Embracing traditional Hasselblad state-of-the-art image capture combined with artistically stunning Italian design features, here’s the small mirrorless, interchangeable lens camera, the ‘Lunar’ from the house of Hasselblad, the noted manufacturer of world’s most advanced medium format camera system. Described to be a celebration of the passion that company’s founder Victor Hasselblad had for photography, Lunar has been developed in the traditional way, using handcrafted wooden prototypes ensuring superior ergonomics and high-end functionality. Notably, Lunar can be used in fully manual and fully automatic mode, and has been designed to be versatile and easy to use, but with all the advanced technology employed in finest DSLRs. Also, we have earlier seen some of the finest Hasselblad’s cameras including the H3D II digital SLR, the Hasselblad H4D Ferrari Limited Edition camera, and the 200-megapixel H4D-200MS camera, which is one of the world’s most expensive cameras.
UPDATE: The Lunar camera by Hasselblad made its impressive debut at the Ski Dream Home, the ski-in/ski-out chalet at Deer Valley Resort in Park City which recently got listed for $21.9 million
Designed for both serious and enthusiast photographers who really aspire shooting with a Hasselblad, Lunar delivers DSLR-like performance with its high-tech APS-C 24.3 MP sensor with 25AF points focusing, which is matched to a really-fast processor with real time image processing, along with an accurate RAW to JPEG transition.
While the Ultra-bright 3” HD display and unparalleled OLED viewfinder not only ensures accurate composition, but also guarantees ultra fast response and superior contrast.
Other features include one-touch instant full HD video recording, focus and exposition control along with connection for an external microphone, Auto HD, DRO, anti-motion blur mode, and the option to use larger A-mount lenses for professional video creation. Lunar offers instant shutter response of 10-frames per second and an extremely wide ISO 100-16000 range.
Further, Lunar’s software includes comprehensive set of creative styles, numerous picture effects, scene selections and the revolutionary smart ‘intelligent face registration’. Additionally, there’s also an innovative TriNavi system for DSLR-like tuning, 2 flash options and anti dust system complete with Lunar state-of-the-art package.
And, for the very first time, Hasselblad has used carbon fiber, wood, titanium, leather and some of the precious metals, including gold.
Costing $6,530, the Lunar, which is set to launch in the first quarter of 2013, is truly an ergonomically and aesthetically beautiful camera art piece, which comes complete with color options and an evocative vintage look and feel.