Fashion comes and goes, but there are few trends that are never out of fashion. One such style is a saree that is a strip of unstitched cloth, ranging from four to nine meters in length that is draped over the body in various styles. Ever since glamorous celebrities like Angelina Jolie, Cameron Diaz, Naomi Campbell, Madonna and
With almost every brand available, India is now becoming a hot favorite of all the big brands. Multiple fashion houses are seeing heavy potential in Indian fashion market that was the first reason why the French Luxury brand Hermes entered the Indian market. The brand came in India in 2007 with a 51:49 joint venture with Khanna Specialty Retail. Initially Hermes started with small products like cosmetics, leather goods and footwear, and later expanded the business to almost every luxury products from jewelry, silk items to perfumes and bags. The brand is present at 12 point of sales in India now. These are tie-ups with various retailers to sell its fragrance range. The company which has its standalone boutique in New Delhi’s Oberoi Hotel plans to add two more shop-in-shops.
The brand initially opened its first two stores in Pune (Maharashtra) and New Delhi. The French luxury giant has been well accepted in India over the last two years, so was followed by a store in Mumbai (Maharashtra) 5,000 square feet that is spread over two levels in a heritage building. The stores are filled with beautiful designs and patterns all according to Indian taste, ranging from lavish cashmere shawls to elegant Kelly bags and from perfumes and accessories to silk items. The main attraction of Hermes is their collector-item silk scarves as “Every scarf has its own story to tell and we have about 18 to 20 designers and four Indian designers who bring in a dash of Indian sensibility” says Patrick Thomas, the CEO of the company.
Though, the silk sarees by Hermes are on the higher end, but the most expensive sari is out of reach for many luxury shoppers, for it costs a whopping $100,000. The most expensive silk saree is decked with 12 precious stones, metals and stunning imitation of 11 famous paintings of Raja Ravi Verma.
Via: Economic Times