Jaeger-LeCoultre, recently celebrated eightieth anniversary of its iconic Reverso watches with a prestigious event at Ecole Nationale des Beaux-Arts in Paris. The celebrations continued with the launch of its limited edition watches, including ‘Reverso for Emergency’ special edition charity watches, Atmos 561 by Marc Newson and also the highlight of its Reverso series, with the limited edition diamond studded Grande Reverso Lady Ultra Thin.
Earlier in the year, the ultra-thin (7.2mm) ladies watch has been released as a tribute to the iconic 1931 reverso with the Reverso’s Art Deco spirit; a stainless steel version and a limited edition in rose gold. The third and the most exclusive in the Reverso series is the Grande Reverso Lady Ultra Thin timepiece studded with diamonds and its adjustment crown set with a gemstone. The high-end jewelry watch is available in in pink gold, adorned with diamonds in vertical or horizontal patterns, with wide selection of leather straps or metal bracelets.
Jaeger-LeCoultre will also release special Edition charity watches at Venice Film Festival for a charitable cause. “Reverso for Emergency” features a red heart, the symbol of the Salam Centre, a charity known for patients suffering from cardiac pathologies.
The 80th anniversary collection also reinvents the temperature-driven Atmos clock in collaboration with the Australian designer, Marc Newson with Atmos 561. The Atmos is the only clock movement in the world movement that runs on thin air. A limited series of 888, the Atmos 561 by Marc Newson features a case made out of Baccarat crystal. Baccarat customized its crystal to obtain a sandblasted crystal effect for this unique Atmos piece.
The high-end watchmaker has earlier kicked out an online campaign to celebrate the 80th anniversary of its cult Reverso line. The watch manufacturer gave a chance to its watch owners to tell their story and exhibit their watch in the largest ever Virtual Museum for the legendary reversible watch Reverso, for inclusion on the site.
Also, check out our list on most expensive Jaeger-LeCoultre Reverso timepieces.