Jeff Koons designs wine label for Château Mouton Rothschild
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Jeff Koons designs wine label for Château Mouton Rothschild

Jeff Koons designs wine label for Château Mouton Rothschild

It was all started back in year 1945, when the world’s most successful wine grower Baron Philippe de Rothschild asked Philippe Jullian to illustrate the Mouton Rothchild label to celebrate the victory of the Allies and to mark the return of his property, sequestrated by the Vichy government. The initiative was a success, and every year since then, a different painter including Pablo Picasso, Salvador Dali, Francis Bacon, and

Jeff Koons designs wine label for Château Mouton Rothschild 2010 Pauillac

According to the château, the 2010 vintage Bordeaux was made with small, rich, naturally concentrated grapes high in both natural acidity and color with elegance and harmony being the vintage’s hallmark, thanks to the relatively dry and cool year, with ideal sunshine.

Baroness Philippine de Rothschild and Jeff Koons

And, the bottles bearing the Jeff Koons designed label has already been sold to suppliers across the globe, and will retail with a price tag of over $1,060.

Jeff Koons designs wine label for Château Mouton Rothschild 2010 Pauillac

Via: TheDrinksBusiness

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