In response to the demand from ultra-affluent consumers from China, the country poised to become the world’s most powerful market for luxury goods, for in-depth knowledge, not only of the specific luxury brands they indulge in, but also of the broader categories the brands fall under, Johnnie Walker has now opened its second luxurious property in China, the Johnnie Walker House Beijing. Following the success of the 1st whisky embassy ‘Johnnie Walker House in Shanghai’ where the brand’s $48,500 McLaren Mercedes Edition Whisky inspired by F1 driver Jenson Button was exclusively sold by invitation only, and continuing the brand’s mantra of ‘Keep Walking’, the world’s number one Blended Scotch Whisky opened this luxurious four level House described as the world’s largest and luxurious embassy for luxury whisky outside of Scotland.
Located at the prestigious Ch’ien Men East Street, the Johnnie Walker House Beijing truly embodies the heritage of the brand and the story behind Johnnie Walker whisky’s journey to China.
Showcasing Scotch whisky culture, the House is a multi-sensory experience; it’s an ultra-luxury boutique that sells the Brand's Master Blender’s top-notch, finest and coveted works; it’s a private club providing a new cultural platform for whisky appreciation and exclusive luxury whisky experience for elite consumers.
Further, the House also offers a variety of special experiences ranging from bespoke whisky to personalized whisky blendings, and culinary experiences by Phoebe Cleland, the gourmet in house chef.
Further, visitors are immediately immersed in the Johnnie Walker culture and can select and buy rare whisky, while the VIP patrons are given the opportunity to meet personally with John Walker and Son’s master blender to create bespoke blends according to their individual flavor preferences.
And for exclusivity, a total of 200 by-invitation memberships will be available for members to access a whole-new level of exclusive lifestyle experiences as well as House's private sections, whisky vaults, exceptional signature blends, and private dining from the in-house master chef.
Members are also given special keys to their own tailor-made cabinets to store their own glasses and bottles of whiskies for use at their convenience.
The Johnnie Walker House will also allow exclusive consumers to create their own bespoke blends starting at $126,470
Thanks, Ben Walters