Johnnie Walker’s Diamond Jubilee whisky on sale in Singapore
After Johnnie Walker introduced the Diamond Jubilee whisky to mark the British Queen’s reign on the throne, an edition of the bottle goes on sale in Singapore with a price tag of $198,500. True to its name, only 60 bottles of this special beverage have actually been made available, which speaks of the limited edition units, and also the occasion associated with it. Going by some of the industry standards we had earlier reported about premium whiskey as the new-age investment tool for investors, which is why we believe this bottle might actually be bought for a much higher price.
Research has now shown that Singapore as a city-state now has the highest concentration of millionaires in the world. This would translate into higher spending by consumers, even on luxury products, which in turn translates into an opportune environment where the limited edition bottle of Johnnie Walker whisky, even with the higher price tag, can be sold easily. Currently, there are 84 items within the country which are worth a minimum of $1million each, and will meet a similar fate as the bottle of the Johnnie Walker. It only means more stiff competition amongst the top-brass of consumers who aren’t shying away from spending the extra money. Also, these buyers are from Asian countries which were earlier considered to be not acclimatized to this kind of consumer behavior. However, the Diamond Jubilee bottle we speak of here is truly a piece of novel art than just potable alcohol. With 60 craftsmen involved with creating the bottle alone, one can gauge the effort that has gone into each of them. The diamond shaped decanter, and the 6-legged stand along with it make more a pretty sight indeed.
But this isn’t the only premium bottle of alcohol doing the rounds. At an auction on March 8, 2012, a bottle of Remy Martin Louis XIII cognac went under the hammer and fetched a price of $23,565 (HK $183,000). Limited to just 786 bottles in totality, this cognac is known to be a much sought after item amongst collectors and drinkers alike, because of the quality and depth of taste it is known to possess. It first saw the light of day in the international market in 2009, when it was officially launched for sale.