Second edition of the sneaker line, the Nike Air Yeezy 2, designed by renowned American musician and rapper Kanye West himself, which was scheduled to be offered officially from this Saturday June 10, 2012 at a price tag of $245, got sold for staggering $90,300 on
May be it’s a publicity stunt, but it’s really amazing to see bidders bidding heavily on this particular pair, even when other similar pairs are also available on pre-order on eBay, that too at a price less than $2,000.
However, all this turned out to be good for Nike, as there is no other better way for promoting a product than to make it a viral over Internet, as news relatively travels much faster in the virtual world. On top of that, all this happened just three days before these designer sneakers will go on sale.
Designed by the entertainer, the Nike Air Yeezy 2 Jordan LeBron 9 Galaxy South Beach Elite sneakers will go out in the market with a limited release. These sneakers sports anaconda-style leather that covers half the upper, with a borderline-pink lining and glow in the dark outsoles, and is made with numerous other finest-quality materials in the form of ballistic nylon, very soft nubuck and other noted leathers, all sitting atop a tennis-style sole, which has been borrowed from the Nike Air Tech Challenge II. Taking the style inspiration from the late 80s basketball sneakers, it looks more like two small-sized dinosaurs on your feet.
The $90,300 selling price has made the pair one of the most expensive shoes ever.