Azature, the Los-Angeles based creator is , widely known as the black diamond king. Known for his black-diamond jewellery pieces, the designer has recently launched a $250,000 black diamond nail polish, translating his love for the world’s finest gems into a must-have beauty accessory. And just like his black diamond jewelry, the nail polish too has caught interests of his celebrity clientele. While superstar Jennifer Lopez stepped out in the $25 version of AZATURE’s new black diamond nail polish to attend “Evita” on Broadway with her boyfriend, Casper Smart, Kelly Osbourne accessorized with the $250,000 AZATURE’s sparkling nail polish on her fingertips at the 2012 Emmy Awards. The ultra-luxe bottle of black nail polish contains 267 carats of powdered black diamonds for a one-of-a-kind finish.
The former reality TV star tweeted ahead of the awards, 'About to get a $250k manicure w nail polish made w blk diamonds made by @azature so excited & honored' (sic).
The singer’s $250K manicure has left her fans and critics furious. Though the singer admitted that she didn’t actually have to fork out the quarter of a million dollars for the blingy nail treatment. She also quoted, “Please forgive me for not regretting it, it made me feel like a queen!”
Kelly also revealed that she was scared to touch anything for she might chip her pricey manicure. While Kelly has the media and the world in frenzy over her over-the-top nail polish, it’s not the first time a celebrity has known to splurge on materialistic luxuries. We have earlier told you about Katy Perry’s $51,000 diamond manicure known as ‘Ices Manicure’, in which 10 carat diamonds are studded on your nails. And, that’s not it. The most expensive manicure treatments that run into thousands of dollars are very popular with the ultra rich.
Jennifer Lopez too had a gilded gold manicure done recently. Celebrity nail stylist Elle, who did jennifer’s nails with Azature’s cheaper diamond nail polish version said, "I added depth to her already gilded gold manicure by using only the best nail polish accessory, AZATURE’s black diamond nail polish, to take it to a different dimension."
Also, check out the most expensive spa treatments the celebrities have undergone.
While the $250,000 nail polish indeed seems like a marketing gimmick, for only one bottle was known to have been created by Azature, this is certainly not the weird celebrity fashion trend. The other bling celebrity fashion trends includes, Rihanna’s gold grills spotted recently when she stepped out for dinner at her favorite restaurant, Giorgio Baldi, sporting the mouth accessory for dinner with friends. Even the nine-time Olympic medalist, Ryan Lochte's too was spotted wearing $25,000 diamond-and-ruby-encrusted Olympic grill designed by rapper Paul Wall.
While Kelly’s nail extravaganza was not paid for, there are other beauty trends like the $8,000 eyebrow transplants, which have reportedly seen an upsurge with the New York’s superrich, who are ready to give an arm and leg for celebrity brow implants. And the most in demand eyebrow styles includes those of Kim Kardashian and Megan Fox.
Also, check out the video below from Emmy's.