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Lindt Gold Bunny Celebrity Auction for a charitable cause

Andrea Divirgilio / April 4, 2012

Famous chocolatier Lindt seemed to be in a mood to celebrate Easter just a wee-bit early, when it when it released its special Golden Bunnies in the month of March this year. The brand which is known for its special chocolate around the world has associated itself with cause of helping children suffering from Autism, by auctioning off a limited edition series of golden bunnies, which have singed by various celebrities. A cause which actress Holly Robinson Peete has been associated with, is bought forward with an event where celebs get together to sign these special edition porcelain bunnies which are then auctioned off, only for proceeds to be donated towards the cause.

Actress  Holly Robinson Peete with a golden bunny

The 2012 Lindt Gold Bunny celebrity auction had 75 celebs lending their autographs for a notable cause. It included avenues like music, entertainment, culinary, and sports where stars who believed in the cause came forward to sign their designated golden bunnies. Ms. Peete was there to unveil the bunny and throw the auctioning event officially open, as well as mark it’s 60th anniversary. Though these bunnies are popularly known for being made with chocolate, these were the gold plated porcelain editions which were eventually signed off individually. It includes the Celine Dion bunny too, which went for sale on eBay. After a 32-time bidding war, the hammer fell at $568 for this 3.5-inch by 4.5-inch golden bunny. The winner also got a letter of authenticity to certify for its status as a true collectible.

However, Lindt didn’t end its offerings just here. It has promised that the first 500 people visiting at each Lindt chocolate shop, will get a Golden Bunny gift from them, as the case with the first 500 site visitors on lindt.com. Since there also have been people coming to their RSVP parties, the guests and customers going for these events will also have a chance to avail the same offer.

Celine Dion autographed Golden bunny

Via: Lindt Gold Bunny/ eBay

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