Louis Vuitton tops the list of world’s most valuable luxury brands
While a recent survey by New York City-based Luxury Institute concluded that Hermès, Brioni and Versace take the top positions in reputation and prestige, a new study by brand analysts Millward Brown Optimor has named Louis Vuitton the world’s most valuable luxury brand for the sixth consecutive year. Millward Brown Optimor’s 2011 BrandZ study revealed that the famous French brand, owned by Paris-based LVMH Moet Hennessy Louis Vuitton, has a value of US $24.3 billion, marking an increase of 23 percent from 2010.
This is almost as much as the combined values of Hermes, Gucci and Chanel, which grabbed the second, third and fourth position in this year’s top luxury brands list. Cristiana Pearson, a director at Millward Brown Optimor, said that brand has benefitted from the growing demand for status symbols in developing markets such as Brazil, Russia, India and China (BRIC). She further added…
As we continue to come out of the recession, people will continue to spend more on luxury, and the BRIC countries don’t look like they’re slowing.
The Paris-based LVMH group owns the French luxury house Louis Vuitton. Vuitton’s value accounts for about 28 percent of LVMH’s current market capitalization. Bernard Arnault’s LVMH is on the acquisition trail. In October last year, French luxury goods conglomerate bought a 17 percent stake in the family-controlled Hermès International and lately, the firm announced it was taking a controlling stake in jewelry company Bulgari in an all-share deal. Lately, LVMH was reported to be considering a bid for luxury footwear firm Jimmy Choo.
According to the study, the Top brands from other categories are…
• Apple is the No. 1 technology brand with a value of $153.3 billion.
• Nike is No. 1 apparel brand valued at $13.9 billion.
• Toyota is the No. 1 car brand with a value of $24.2 billion.