The Macallan and Sir Peter Blake collaborates for a limited edition whisky box
Considered by as many as the ‘godfather’ of British Pop art and best known for his design of the sleeve for the Beatles’ Grammy award winning album Sgt. Pepper’s Lonely Hearts Club Band, Sir Peter Thomas Blake, recently celebrated his 80th birthday, and to mark this momentous occasion, he has collaborated with The Macallan, a luxury whisky brand to produce a unique, limited edition art piece, The Macallan and Sir Peter Blake celebrate eight decades. The Macallan however has earlier introduced us some of its ultra-rare vintages, including the 1824 single malt whisky in limited edition, the 64 years old single malt that became the world’s most expensive whisky costing $60,000 per shot, and the limited edition Macallan 60-year old in Lalique Six Pillars Collection.
Sir Peter Blake however has a long-standing connection with The Macallan, having designed the label which adorned the first 12 bottles of the highly collectable Macallan 1926, bottled back in 1986. And, for this particular project, Sir Peter has teamed up with art director, David Holmes, designer of the earliest Macallan advertising campaign and creative force behind the brand’s most recent Royal commemorative limited edition bottling, celebrating the marriage of prince William and Kate and more recently the Queen Elizbeth’s diamond Jubilee.
Combining a luxury product with rare collectible art, this project consist of an oak box, divided in to eight sections, with each decade having a backdrop and artifact designed, inspired or chosen by Sir Peter Blake, along with a miniature of The Macallan distilled from 1930 through to 2000s, with labels designed by Sir peter and a small book of illustrations and text about Blake’s celebrated life.
The wooden box has been specifically designed to represent eight decades in the life of Blake and also The Macallan. And, the artefacts contained with the box, sourced by art director Stuart newman following Sir Peter’s guidance, represents the four elements of water, fire, earth and air, as a direct connection to the whisky making process. Further, the eight whiskies contained in the box offer a journey through the character of The Macallan from the 1930s through to the 2000s. The journey begins with a number of extremely rare single malts taken from The Macallan’s prestigious Fine & Rare collection through the decades, to a stunning whisky from 2002. The oldest whisky in the collection is a 1937, then progressing to a 1949; 1952; 1969; 1976; 1989; 1997; 2002.
Notably, only 250 boxes will be produced for sale, with each box of treasures is set to achieve high rarity value and collectability. Few number of boxes will be available via The Macallan’s website, while the remaining are allocated to key markets around the world, with a guided price of $7,000, and the delivery will be by 20th July 2012.