With its distinctive, arch-shaped bottle, Martell XO, made only from eaux-de-vie at least six years old, is a powerful symbol of inspiration, and testimony to Martell’s founder Jean Martell’s visionary spirit. Bearing the hallmark of the Martell style, Martell is an outstanding XO ‘Extra Old’ cognac which combines the elegance of the Borderies with the power of the Grande Champagne growth. Now, paying tribute to this noble cognac, the Pritzker award-winning French architect Christian de Portzamparc, who takes light as a source of life and inspiration and is known as the architect of light, has magnified the light of Martell XO. Portzamparc made it into his ally and transformed it into an element of architecture, delivering the Martell XO Exclusive Architect Edition. Notably, after Paul Andreu in 2009, this exclusive Architect Edition is the second collaboration of Martell XO with an acclaimed architect.
French architect Christian de Portzamparc actually wanted to make the liquid into a work of art, and for the iconic Martell XO bottle to become a faintly perceptible treasure set in a beautiful jewel-box casing.
Interestingly, the deep amber color of the cognac provides architect with inspiration.
For the Martell XO, Christian crafted the carafe, for which he drawn lines which cross one another, curve and then rise up.
Notably, behind the prism Martell XO cognac allows its amber hue to peep out which impressively twirls and scintillated but reveals nothing of its mystery.
Also, we have seen that on the occasion of celebrating its centenary of world class cognac making and to gracefully immortalize the occasion, Martell earlier launched the Martell Cordon Bleu Centenary Limited Edition cognac and the Martell Cordon Bleu Centenary Jewel Edition which is a one-off cognac bottle worth $156,840.
Watch in video the Martell XO Exclusive Architect Edition by Christian de Portzamparc.