Mercedes-Benz gives you a chance to custom pick cars in your own automotive museum
The Mercedes Benz museum in Stuttgart, Germany is indeed the place for all automotive fantasies to come true. Detailed tours of over a century which elaborates the path breaking history of the brand, along with samples of some of the best known creations in the world of car making, is indeed a lifetime opportunity for every enthusiast of the brand, and all prospective buyers may choose to pick of them for their collection. But one issue which stood out is the ability to capture the world wide audience on a common platform. This gave birth to the idea of creating a Facebook application, which will now allow Mercedes owners the opportunity to choose their own selections through a virtual museum! In short, it’s about bringing the Mercedes Benz museum at your disposal.
The social media platform was thought of to be an area, where luxury car brands could never really look to gain anything, or rather simply lose its reputation as something elite and unique. But with the penetrative power it has, it seems the folks at Mercedes couldn’t really hide themselves under their reservations, and hence made them utilize it as a platform to consolidate on their brand value. As a way of engaging more people, they ended up creating this ‘My Mercedes Museum’ application, where Mercedes buyers get to choose their own collection of Mercedes Benz models, and have all details attached with it. With various stages and scores, one gets to move on to more rare varieties, all related to what actually lies in the real Mercedes Benz Museum.
This application has also revealed a pattern of preferences. It shows that the most popular model is the 1955 SLR 300, apart from the original 300 SL edition and the 1952 Carrera Panamerica, which was known to have met with a sad end. With over 35,000 fans liking the application, it only to be on the growth phase from here on in, as the company has already formulated version 2.0 of application.
Mercedes lovers should also check-out our top picks on most exotic Mercedes-Benz cars.
Via: Mercedes Benz
