Monster Diesel: Ducati and Diesel collaborates for a custom motorcycle
As natural sharing of the same core values and brand attitude, the Italian fashion brand Diesel and motorcycle brand Ducati has collaborated to roll out a creative, sexy and brave motorcycle, the new Monster Diesel along with a dedicated Capsule Collection. The new customized version is the result of the latest move in a collaboration that began last year with Diesel’s sponsorship of Ducati’s racing team in MotoGP. Both brands represent innovation and technology in pure Italian style, and this partnership is the celebration of Italian style, creativity, and the audacious courage that brings in the ‘new urban military chic’ interpretation of the iconic Ducati Monster motorcycle.
Ducati Design Center and Diesel’s founder Renzo Rosso guided their stylists to a military-inspired theme, giving birth to Monster Diesel which is technically based on the Ducati Monster 1100EVO. It features an eye-catching ‘military chic’ style, thanks to its ‘brave’ color combination.
The new Diesel Brave Green matt color delivering a rugged military feel is set against the dark black treatment of Ducati’s Trellis frame, engine covers, exhaust system and wheels, while the brake calipers in front are finished in yellow boast a nice sporty touch, reminding people of the Monster 1100EVO’s performance heritage.
The seat of Monster Diesel has been branded Diesel, and to further enhance its exclusivity, the owner can personalize a metal plate fixed on the passenger seat cover with his own specific details along with a progressive number. Mechanically, the Desmodue Evoluzione engine powers the Monster Diesel with a super-smooth power, delivering a greater adrenalin rush to the rider.
Further, the Monster Diesel along with its dedicated capsule collection of Diesel reflects coolness of the iconic 1100EVO and Diesel brand in general, and the collaboration itself focuses on the trends and style that shapes the market. The new capsule Diesel collection includes the Ducati branded urban biker apparel, which is characterized by brave biker attitude and bold Diesel graphics, dedicated to the addicts of life in the adventure lane. Composed in 11 different styles, the dual branded clothing collection range includes sweats, slim-fitter biker jackets, an unique five-pocket in raw denim, tees and a set of specially designed accessories. The range of fabric used to create this collection include cotton to denim, treated nylon, over-dyed jersey mix with leather and metal applications.
Priced quite low at $13,795, the brave Monster Diesel will be available at worldwide Ducati stores from late July onwards. And, the clothing collection for the enthusiasts will be available at Diesel online stores, flagship Diesel stores and a selection of Ducati dealers from mid-April.