NeilPryde teams up with BMW DesignworksUSA to offer high-end road bikes
August 16, 2010
, the manufacturer of sails, rigs and wetsuits for boardsailing and windsurfing enthusiasts, is now entering the high performance road bike market with two new models for 2011 - Diablo and Alize. Designed in collaboration with the Singapore branch of BMW subsidiary DesignWorksUSA
, both the high-end road bikes are done in carbon fiber. Everything on both the bikes, from the carbon fiber forks to the seat clamp and chainstays, has been designed to enhance the aerodynamic performance. The bikes are equipped with Mavic Ksyrium SL wheels, FSA stems and handlebars and Selle Itallia saddles. While the lightest model is the Diablo Dura Ace weighing in at 6.75 kg, the heaviest Alize Ultegra weighs 7.3 kg., and both the bikes are aimed straight at the high-performance bike racing market.
Laurenz Schaffer, President, DesignworksUSA, said…
NeilPryde Bikes is a bold step forward, both in terms of the products’ design and the evolution of the NeilPryde brand, and we’re sure it will be a resounding success from both perspectives.
The Diablo has its primary focus on the weight and stiffness. The structural ribs run along the sides and interior edge of the top tube, head tube and seat tube. On the other hand, the Alize has been designed to optimize aerodynamic performance. It features an hourglass-shaped tapered head tube, a deep-section seat tube, a diamond-shaped down tube and an extended Kamm tail.
Michael Pryde, Group Sales and Distribution Manager at NeilPryde, said…
We are extremely proud of the two bikes that reflect our brand essence and attitude. Our heritage in elegantly engineering winning products in the water sports arena is now expanded beautifully to the cycling world.
NeilPryde will offer both the new road bikes in a choice of three colors and five sizes. The Diablo Dura Ace and the Diablo Ultegra are priced at US $5,400 and $4,200 respectively. The Alize models will sell for $5,150 and $3,950 respectively. Shipments are scheduled to start in mid-September.