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New Versace Fragrance doesn’t understand credit crunch

Andrea Divirgilio / October 25, 2008

versace B8Mkr 48

The global financial meltdown has urged the big fashion houses to reinvent the luxury fashion industry. Donatella Versace answers gallantly to the goal with their Gianni Versace Couture, a new fragrance that will retail for a cool $2,100. The pricey eau de parfum certainly falls in the category of the world’s most luxurious fragrances. The 3.4-oz. bottle of the perfume is covered with hand-stitched white leather, and it comes in a leather box with silver and gold details. Both the sheath and the box bear metal plates bear the words “Gianni Versace Couture.” The stunningly beautiful train case will be sold through 84 Versace boutiques around the world. Donatella cited…

Versace has reestablished itself as a modern luxury brand. The Gianni Versace Couture fragrance project will reestablish Versace at the top of the beauty luxury sector.

The launch is scheduled for November in Europe and December in the US. They have plans to make 100 bottles only in the beginning. $2,100 does look to be a great price for a perfume bottle considering the current economic climate.

Via: PopSugar

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