A professional tennis player from Serbia, Djokovic became the first person from the country to achieve the World No.1 ranking and win three Majors in a calendar year. He started playing professionally in an era that was increasingly being dominated by Roger Federer who is considered as probably the most complete tennis player of all times. Djokovic captured the imagination of audiences worldwide with victories over this tennis megastar. He snatched the world no.1 ranking from him and held on to it for quite a while. In April 2012, he was featured in TIME Magazine’s Top-100 most influential people.
It does not take much to say that almost all of Djokovic's earnings have come from his professional tennis career. He is estimated to have won $38,905,185 in prize money to date.He endorses Sergio Tacchini, a small Italian label when it comes to his apparel on court. Before that, he had a stint with Adidas however. He is the brand ambassador for Audemars Piguet, a Swiss watch manufacturer. He has a sponsorship deal with Mercedes Benz and is the brand ambassador for Bombardier Aerospace. He has also entered into a partnership with CAA Sports, a division of the Hollywood Talent firm.
Djokovic has made interesting investments. Family Sport is a restaurant run by his family in Serbia which has been started and funded by him. In Belgrade, his family has also started themed cafes under the name Novak Cafe and Restaurant. He has helped his family start what was known as the Dutch Open which today, has become the Serbia Open having its inaugural edition in May 2009. Thus, his company has bought an ATP tournament. Spending a good childhood in midst of many children who were deprived of the same, he is an active supporter of UNICEF. He also spends time and energy playing charity matches.
Born in the then socialist republic of Yugoslavia, Djokovic started playing tennis at the age of four! He was spotted at that tender age by Jelena Genčić, the Yugoslav tennis legend who took active interest in his tennis. By 14, Djokovic began his international career, winning tournaments. In 2003, he turned pro. There has been no turning back after that. With his aggressive baseline play, he dominated the court and notched up 5 Grand Slam titles being a finalist in 8 of them. He enjoyed a winning streak of 43 matches during which he beat the great Federer thrice. He has won a dozen sports-related awards and has been conferred with the Order of St. Sava, Order of the Karađorđe's Star and the Vermillion medal. He was single at the time of writing of this article.