One-off gold plated Wii for the Queen of England
THQ, a leading worldwide developer and publisher of interactive entertainment software, has sent an unusual, glittering gift to the Queen of England, and it’s a gold plated Wii. The one-off blinged device was delivered to Buckingham Palace. Finished in gold, the unique Wii console was specially commissioned for the Royal Family to mark the launch of brand new BIG Family Games for the Wii. The gilded Wii was delivered along with one of the first copies of BIG Family Games. THQ’s Danielle Robinson said in a press release that BIG Family Games is the ultimate Wii game to get all family members, from grandparents to young children, playing together. Her Majesty and other members of the Royal Family will be able to play 24 unique twists on classic family games, including golf, tennis, ladder golf, lawn darts, horseshoes and bocce. Danielle Robinson further said…
We thought that Her Majesty the Queen wouldn’t want to play on any old console, so an extra-special gold one was commissioned. We hope that she and the rest of the Royal Family enjoy the game!
I must say it’s an intelligent marketing strategy and it might give an impetus to the sales of BIG Family Games for the Wii.