Ralph Lauren introduces luxury denim for the fashionistas
American fashion designer Ralph Lauren, best known for his Polo Ralph Lauren clothing brand, will be soon releasing a high-end luxury denim line for the women who wish to go beyond the regular jeans look. The new Ralph Lauren Collection Denim is a line of luxurious fashion-forward denim pieces that bear a young-spirited glamor. In an interview with WWD, Ralph Lauren said…
You see jeans for kids, but you don’t see them for women who want something more sophisticated. I thought there is a woman out there who wants to wear denim. Denim is not the newest thing in town, so the question is, what’s new?
This looks new. I think it’s a real new category. I was very excited about this category, because I feel that it hasn’t been done before.
Besides jeans, the new line from the luxury brand will include tuxedo, suits, trench coats and jackets, which have been treated to look like leather. The trendy pieces in the Ralph Lauren Collection Denim will be priced between $300 and $2,000.