Sponsored Video: Shangri-La’s dramatically different advertising campaign “It’s in our nature”

Offering legendary hospitality around the world, the leading luxury hotel group ‘The Shangri-La’ which takes its name inspiration from the mystical, harmonious, fictional place described in the James Hilton’s 1933 novel Lost Horizon, unveiled a cutting-edge global brand campaign “It’s in our Nature” that duly expresses the group’s distinctive philosophy of hospitality ever since it began service in 1971.

The TV, in-flight, print and digital brand campaign’s highlight, a television commercial created by an internationally renowned advertising-agency Ogilvy & Mather and masterly directed by an acclaimed commercial director Bruno Aveillan, takes the viewer to epic locations to communicate a simple, but universal truth; “There’s no greater act of hospitality than to embrace a stranger as one’s own.”

Quite unlike the typical hotel advertisements; this dramatically different campaign boasts no images or talking about palatial buildings or beautiful locations. Rather, it conveys the value of genuine kindness, and focuses on the essence of Shangri-La culture of ‘embracing people from the heart and treating them like family.’

Capturing what Shangri-La believe what’s in their nature: hospitality from the heart; the campaign reinforces the stature of the luxury hotel group with a world-wide foot-print of 74 hotels and resorts throughout the major locations in Asia Pacific, North America, the Middle East, and Europe, and with room inventory of over 30,000.

This post has been sponsored by Shangri-La.