If you are filthy rich and don't mind spending even million bucks just on anything then this Million Dollar Lure will surely get you hooked! The million dollar lure is crafted in just over 3 pounds of glimmering gold and platinum, and is encrusted with 100 carats of diamonds and rubies. The dazzling fishing-bait is crafted by Mac Daddy, who is well-known for his jeweled flies and lures. The lure is over 12 inches in length and it carries a price tag to match its name, for 1 million...whew!! So, if you love things that screams all-over, how rich you are, then this jeweled-lure is just what you want!!