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Tumi collaborates with Mini Cooper for “MINI Goes TUMI” concept car

Andrea Divirgilio / July 8, 2011

Mini Goes Tumi

Although we have seen many cars, some with amazing engine power while the others with perfect look and with many distinct features, but nothing seems to be enough. Every now and then we hear about the company collaborations to give birth to new and innovative products. Well-known luggage company Tumi has partnered with many other eminent companies like the Italian motorcycle maker Ducati to make innovative carry cases.

This time the luggage company is in collaboration with well-established car maker Mini Cooper. This is going to make a concept car by Mini like The Paceman, that happens to be the most expensive MINI car till date. Tumi, in collaboration with this automobile brand, is working in this special project known as” Mini Goes Tumi” that is a step ahead in branding and designing.

This concept car will have the exclusive features of One Clubman and a Cooper S Clubman model of Mini Cooper and will also have features like custom Tumi fabrics for the cars’ interiors. Every detail of the car is sophisticated right from the silhouette to tires, grill to trunk lid and will have Tumi inspired paint jobs – Alpha (black) and Alpha Brave (hunter green), respectively.

Tumi has equipped each car with the matching set of luggage to show the perfect collaboration. The concept cars will be on tour world-wide during coming year. The Mini goes Tumi aims at the luxury car crazy market and will increase the brand awareness amongst the luxury car buyers.

Via: Freshness Mag/Hypebeast

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