Valentine’s Day dress made of roses is Asda’s answer to Bellagio’s flower art
Flowers have inspired art and design since centuries. And, with Valentine’s Day approaching, a bouquet of red roses is on everybody’s list, no matter which gift you choose. But, Walmart-owned supermarket chain Asda has partnered with Joe Massie, an award-winning florist, to give a new meaning to the tradition of giving roses on Valentine’s day by designing a dress entirely made of 1,725 roses, inspired by flower power. The gown, designed for the upcoming Valentine’s Day, involves more than 170 hours of labor and reportedly weighs just under two stone.
The gown features petals from 1,000 Naomi red roses all over the dress, fifteen Carmen roses and 200 chrysanthemums, decorated with gold-leaf, around the hip and skirt of the dress, and petals from 150 Purple Power roses, 75 gerberas and 300 carnations, all picked from Walmart’s Valentine’s bouquet collection, to flush this creation.
“I wanted to embody everything a romantic bouquet of Valentine’s Day flowers should be – classic, elegant and with a sexy twist,” says Mr. Massie.