Wealthy shoppers pick Nordstrom as top shopping destination
Among the many luxury stores that exist in the United States, Nordstrom appears to have emerged as the primary destination for wealthy shoppers in New York. This was revealed in the 2012 LCEI survey conducted by New York-based Luxury Institute. The survey covered such areas as degree of satisfaction, shopping environment and store personnel. The news will bode well for Nordstrom which leads the list of preferred luxury stores in contrast to Oscar de la Renta which is one of the most expensive shops in the U.S. Nordstorm is followed by Bergdorf Goodman and Barneys New York.
Shoppers contribute plenty to the country’s economy and help determine the state of a retailer’s standings. The LCEI survey found that Nordstrom was the most visited retailer with 36 percent of those surveyed saying that they had shopped at a Nordstrom store at least once in the last year. This is a large percentage compared to just 7 percent who visited Barneys and 6 percent leaning towards Bergdorf Goodman. However, exclusivity plays a significant role for shoppers with 76 percent of Bergdorf Goodman’s clients saying that shelling out more cash for exclusive items is money well spent. Compared to Bergdorf’s figures, Nordstrom saw a lower percentage in this area with 65 percent.
So, what is it that makes Nordstrom lead the list? According to Luxury Institute’s CEO Milton Pedraza, the luxury retailer works hard to ensure that customers enjoy a thoroughly pleasant shopping experience. There is a continuous effort to improve customer experience which garners a sense of loyalty from its shoppers.
As per the LCEI report, 94 percent of those surveyed said they would recommend Nordstrom to friends and family while 96 percent of high-income shoppers stated that they would shop at Nordstrom again. Incidentally, the retailer reported an increase of 7.1 percent in sales compared to analysts’ average forecast of a 5.8 percent gain. Nordstrom also reported a rise of 8.5 percent in its first quarter revenue for the year 2012.