Recipient of 7 Grammy, 8 American Music, and 3 World Music Awards, the American musician and entrepreneur William James Adams aka ‘Will.i.am’, best known as one of the founding members of the hip/pop band, The Black Eyed Peas, has now launched a revolutionary product in portable lifestyle technology segment, the i.am+ foto.sosho, a fashion camera accessory with an app for iPhone 4/4S. This very first product from will.i.am’s new app and consumer electronics venture is surely going to add a new twist to the rapidly expanding world of social-digital photography sector. As i.am+ foto.sosho, the world’s first app and camera combination is designed to turn an iPhone 4/4S into an elegant and sophisticated point & shoot digital camera with on-board special filters, image editing, and social media connectivity.
Scheduled to be made available from December 6th at London’s Selfridges & Co for the 2012 holiday shopping season, the i.am+ foto.sosho range, starting at $320, actually fuses technology with fashion, and has been specially designed to change the way we look at a smart phone.
And in tandem with the launch of the i.am+ app and camera accessory, Will.i.am is offering early buyers of the product the very first opportunity to secure an i.am+ profile within the "i.am" domain, and the i.am+ profile users will have access to exclusively-new collaborative and social features.
The i.am+ foto.sosho range also integrates a slide-out keyboard which Will.i.am claims will certainly make photo tagging and sharing a lot easier, along with interchangeable lenses and a built-in flash.
A total of 4 exclusive product models will include standard, wide, zoom, and fish-eye lenses, with modern and vintage models for iPhone 4 and 5 respectively named C.4 and V.4, and C.5 and V.5.
The i.am+ C.4 model with “Modern Look” will sell for $320, while the white V.4 unit with gold trim and a “Vintage Look” will sell for $480. (pictured above)